10th Anniversary

At our 10th Anniversary party Rupert Morris, Clarity's founder and chairman, gave a short presentation, highlighting some of the common pitfalls of corporate writing by drawing on material that has landed on our desks in recent months.

The accompanying slide presentation should be more or less self-explanatory, with successive examples given of overcomplication, nounitis, jargon and carelessness. In most instances, Rupert gave the original version, then a preferred version.

Writers can be arrogant, warned Rupert, but he hoped this was a trap that Clarity would never fall into. We know only too well that we all make mistakes. The penultimate slide shows how Clarity came a cropper with a one-page reminder sheet composed for one of our clients!

If you would be interested in a Clarity presentation related to your business, please email Rupert@clarity4words.co.uk