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Clarity Index |
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FTSE 100 companies that make sense
In the summer of 2003, we went through the FTSE 100 and picked the ten companies with the best writing - reports, press releases and online material - and created a Clarity Index. We monitored the performance of the companies in our Index and produced a report, which got quite a bit of coverage in the national press. Read the articles about the Clarity Index. We divided our report into four sections, which you can link to. 1. What we did2. A strange dialect 3. Who were the top ten 4. How the Index performed Download the full report (PDF - 8 pages) We also compared the written communications of individual companies: Capita / HBOSGallaher / Anglo American Shell / BAA Shire / F&C Download all four case studies (PDF - 6 pages) Six months later, we reviewed the progress of the companies in our Index and made some changes. Read our six-month review. |
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