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FTSE 100 companies that make sense

In the summer of 2003, we went through the FTSE 100 and picked the ten companies with the best writing - reports, press releases and online material - and created a Clarity Index. We monitored the performance of the companies in our Index and produced a report, which got quite a bit of coverage in the national press. Read the articles about the Clarity Index.

We divided our report into four sections, which you can link to.

1. What we did
2. A strange dialect
3. Who were the top ten
4. How the Index performed
Download the full report (PDF - 8 pages)

We also compared the written communications of individual companies:

Capita / HBOS
Gallaher / Anglo American
Shell / BAA
Shire / F&C
Download all four case studies (PDF - 6 pages)

Six months later, we reviewed the progress of the companies in our Index and made some changes. Read our six-month review.

     
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"A step change
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practice!"

Simon Marquis,
Managing Director, Zenith media