Training
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We invite participants to look critically at their own and each other's work and to find ways of improving it. Creating a friendly, collaborative atmosphere in which people feel comfortable doing this is a hallmark of Clarity courses.
1. Changing the construction
| Before | After |
| The key to the success of the new training programme was the utilisation of customer feedback to change the existing process to better meet customer needs. | The new training programme worked because we asked customers what they thought, then made the necessary changes. |
One of the telltale features of the original is the number of abstract nouns - utilisation, feedback, process, needs - which sound important but mean nothing by themselves. We encourage people to use more verbs, which convey meaning much more quickly and clearly.
2. Building good sentences
| Before | After |
| Lucozade had a spontaneous, strong and clear image, the brand however was increasingly seen as being for sickness only, for children only, for occasional use. | Although Lucozade had a strong image, it was seen primarily as a tonic for treating sick children. |
When writers try to squeeze too many ideas into a sentence - without thinking them through - the construction goes awry and the point is obscured. We encourage people to plan their writing and consruct sentences that get their message across clearly.
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Sample programme |
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Sample exercises |
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"Everyone found Jeff Hartley, Customer Relations Manager, NatWest |